MODERN capital FOR MODERN BUSINESS

Direct-to-consumer is the future of global economies. And the future is today.

Saint Clair Partners invests in early stage consumer brands—more precisely, we invest in founders—by providing strategic business guidance and financial investment in order to accelerate the growth of their business.

“Growth is never by chance; It is the result of forces working together.”

— J. C. Penney

Our Portfolio

What is Modern Capital?

So what is the difference between Saint Clair Partners’ Modern Capital
and the established venture capital approach? We’re glad you asked.

Old Way

Significant equity split and weighty terms

Low strategic/operational investment

Unreasonable liquidity or exit event schedule

Our Way

Moderate equity split and reasonable terms

Strong strategic/operational investment

Patience, patience, patience to do things right

We are startup founders ourselves, we know the ebbs and flows of bootstrapping your own business.

This experience has informed every partner at Saint Clair Partners. This is our promise to you, we don’t want a majority stake in your business; and we won’t transform your company into something unrecognizable.

We look for early stage companies who have been ignored by standard institutions. We know that you’re onto something great and we want to give you that boost that great ideas deserve.

Simply put—we’re the investors we wished we had when we were founders.

“The best way to predict the future is to create it.”

— Peter Drucker

How we contribute

We design a prescription based on the unique needs of the company.
Our investment will take the form of one or more of the following:

Business modelling

Saint Clair Partners will evaluate and help to refine your product roadmap, go-to-market channels, pricing and distribution models so that all elements of your business are efficient, cost-effective and ready for accelerated growth.

Marketing & Sales

Using real-time data, CRM tools, consumer insights and top creative talent, SCP will help to accelerate customer acquisition as well as building customer loyalty, community and referrals.

Branding & Positioning

Our team can help (re)define purpose, promise and values of the brand while also helping to identify a unique position within the competitive landscape and key audiences with whom your brand will resonate. Finally, we can help bring the brand to life through a holistic visual brand program.

Financing & Fund raising

Saint Clair Partners provides step-by-step fund raising guidance for brands that are in the seed or series A stage of their capitalisation. They also provide financing for companies who require capital investments.

“Sweating the details is more important than anything else.”

— Indra Nooyi

Partners who fit

We typically look for the following in investment opportunities:

  • A fully developed product or service model, preferably in the fields of food, health & wellness, beauty, home furnishings, personal care, beverage or apparel

  • Minimum 1+ year of operating history

  • Minimum $100k/year in annual revenue

  • A high quality team in place with a clear (but flexible) vision for the business

  • Buys into the philosophy that “simple wins”

  • Exit aspirations within 3–5 years

If you’re an investor or contributor interested in joining our partnership,  get in touch.

If you're concerned your business doesn't fit, feel free to send it to us anyway. We'll take a look. We’re clear but flexible ;)

 

About

Saint Clair Partners is led by Aimee (Deziel) Zammit, a senior business strategist and team builder. Aimee has built her career on her ability to match practical solutions to business challenges that meet the skills and resources available.

Throughout her career she has held positions in Marketing, Business Development, HR and Finance. She most recently held the title of Chief Marketing Officer for the Ottawa Senators NHL franchise before switching her attention to more entrepreneurial endeavours by founding Saint Clair Partners.

Aimee has gained decades of business experience but is still acutely tuned to emerging consumer trends. This balance enables her to help a new generation of founders with creativity, discipline and most importantly, bravery.